Market Oriented Agriculture Programme (MOAP) Project Sheet

Market Oriented Agriculture Programme (MOAP)

1) Period
  • 2005-2016 (currently in the 4th phase)
2) Target Area
  • 3 Regions (Volta, Central, Brong Ahafo)
  • Northern/Brong Ahafo: Guineafowl, mango, chilli, cotton, pineapple
  • Value Chain (mango, citrus, pineapple, maize)
3) Donor
  • GIZ (€25 million)
4) Objective
  • To promote pro-poor, income-raising business models for competitive agricultural value chains
5) Components
  • Promotion of agricultural value chains
  • Improving the effectiveness and efficiency of public sector service delivery towards agricultural/agribusiness development
  • Strengthening public and private service delivery in agriculture
6) Available support for agribusiness
  • To develop a concept for promoting attractive business model for farmers, by doing the following items:
  • Motivating farmers to obtain necessary certificates (e.g. GAP, organic farming) to access the international markets by facilitating trainings to farmers. Necessity for certificates is identified as the central role for 4th phase from the lesson of the phase 3.
  • Further increase in productivity due to improvements in cultivation techniques by expanding access to improved seeds farmers.
  • Disseminations of practices of plant protection and post-harvest protection techniques which was carried out in the 3rd phase.
  • Reflecting the lesson on value chain approach in policy formulation.
  • Economic potential of agriculture should be mobilised through a more favourable agricultural policy.
  • Scalable business ideas are being identified and promoted by MoFA.
7) Outputs/Impacts/ Lessons
  • Overall outputs until the end of third phase (2013)
  • Production in the value chains became increasingly specialised.
  • It benefited from improved access to seed and plant materials, as well as better plant protection and post-harvest protection techniques.
  • The programme’s advice on policy resulted in a tight focus on the value chain approach in policy formulation and implementation.

 

  • Impacts and holistic model developed during to date is as follows:
  • Improved access to seed and plant materials;
  • Value chain development especially in chili, guinea fowl and mango 1;
  • A local orange juice production firm started exporting (3,000 tonnes annually, $1.5 million) out of its annual (example stated below)
  • The programme has promoted private services, contributing to increasing self-organisation of advisory services and supply and provision of supplies by the private sector in exportable value chains
  • .Example of orange juice production
  • Started at no content with certification of its processing plant

1 Comment by GIZ Ghana’s Director at completion of the 3rd phase: http://agricinghana.com/2013/12/05/moap-ghana-proiect

  • Trained and certified 1,000 farmers on supply contracts
  • Processing company exports 3,000 tons of certified orange juice a year (US$ 1.5 million), in addition to 1,000 tons of juice for the local market (US$ 200,000 to 300,000).
  • The expansion of production has created 150-200 seasonal jobs, mostly for women.
8) Remarks MOAP was implemented in line with financial cooperation projects; “Promotion of Perennial Crops Programme (€6 million, co-financed with AFD)” and “Outgrower and Value Chain Fund (€11 million)”.Aside from the project, GIZ supports agricultural private companies Since 1999, 31% of disbursement is in agriculture. (pdf is attached) http://www. eiz.de/expertise/downloads/eiz2013 -en-ghana-country-report.pdf

 

 

  1. Market Oriented Agriculture Programme (MOAP)
1) Period
  • 2005-2016 (currently in the 4th phase)
2) Target Area
  • 3 Regions (Volta, Central, Brong Ahafo)
  • Northern/Brong Ahafo: Guineafowl, mango, chilli, cotton, pineapple
  • Value Chain (mango, citrus, pineapple, maize)
3) Donor
  • GIZ (€25 million)
4) Objective
  • To promote pro-poor, income-raising business models for competitive agricultural value chains
5) Components
  • Promotion of agricultural value chains
  • Improving the effectiveness and efficiency of public sector service delivery towards agricultural/agribusiness development
  • Strengthening public and private service delivery in agriculture
6) Available support for agribusiness
  • To develop a concept for promoting attractive business model for farmers, by doing the following items:
  • Motivating farmers to obtain necessary certificates (e.g. GAP, organic farming) to access the international markets by facilitating trainings to farmers. Necessity for certificates is identified as the central role for 4th phase from the lesson of the phase 3.
  • Further increase in productivity due to improvements in cultivation techniques by expanding access to improved seeds farmers.
  • Disseminations of practices of plant protection and post-harvest protection techniques which was carried out in the 3rd phase.
  • Reflecting the lesson on value chain approach in policy formulation.
  • Economic potential of agriculture should be mobilised through a more favourable agricultural policy.
  • Scalable business ideas are being identified and promoted by MoFA.
7) Outputs/Impacts/ Lessons
  • Overall outputs until the end of third phase (2013)
  • Production in the value chains became increasingly specialised.
  • It benefited from improved access to seed and plant materials, as well as better plant protection and post-harvest protection techniques.
  • The programme’s advice on policy resulted in a tight focus on the value chain approach in policy formulation and implementation.

 

  • Impacts and holistic model developed during to date is as follows:
  • Improved access to seed and plant materials;
  • Value chain development especially in chili, guinea fowl and mango 1;
  • A local orange juice production firm started exporting (3,000 tonnes annually, $1.5 million) out of its annual (example stated below)
  • The programme has promoted private services, contributing to increasing self-organisation of advisory services and supply and provision of supplies by the private sector in exportable value chains
  • .Example of orange juice production
  • Started at no content with certification of its processing plant

1 Comment by GIZ Ghana’s Director at completion of the 3rd phase: http://agricinghana.com/2013/12/05/moap-ghana-proiect

  • Trained and certified 1,000 farmers on supply contracts
  • Processing company exports 3,000 tons of certified orange juice a year (US$ 1.5 million), in addition to 1,000 tons of juice for the local market (US$ 200,000 to 300,000).
  • The expansion of production has created 150-200 seasonal jobs, mostly for women.
8) Remarks MOAP was implemented in line with financial cooperation projects; “Promotion of Perennial Crops Programme (€6 million, co-financed with AFD)” and “Outgrower and Value Chain Fund (€11 million)”.Aside from the project, GIZ supports agricultural private companies Since 1999, 31% of disbursement is in agriculture. (pdf is attached) http://www. eiz.de/expertise/downloads/eiz2013 -en-ghana-country-report.pdf

 

 

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